Why do some customers underestimate the risk associated with vegetation management?

The reasoning behind selecting this option stems from the understanding that public utilities frequently emphasize the importance of public safety in their communications and procedures. Customers may hear that public safety is a priority, which can lead them to believe that risks associated with vegetation management are being adequately addressed. As a result, they might underestimate the actual risks involved, thinking that the utility companies are managing these concerns effectively.

This could create a false sense of security, where customers are less vigilant about the potential dangers that unmanaged or improperly managed vegetation can pose to power lines and overall service reliability. The message of safety might overshadow the tangible risks that vegetation management entails, leading to a lack of awareness or concern on the part of the customers.

In contrast, if customers were more aware of the specific risks involved and how they might affect their safety and service interruptions, they might take a different stance regarding the importance of proactive vegetation management.