What is the term for supplying media outlets with specific information that the utility wants to make public?

The correct answer is "Press Release." A press release is a formal announcement provided to the media that conveys specific information that an organization, such as a utility, wants to share with the public. It is crafted in a way that makes it easy for journalists to gather pertinent details and potentially write a news article about it.

This method is a strategic communication tool that allows utilities to control the messaging around important updates, such as service changes, safety information, or community events. It usually adheres to specific formatting conventions and includes key elements such as a headline, date, and contact information, making it a primary way for organizations to engage with the media.

While other options like media advisory and public statements serve similar purposes, a press release is specifically designed for wider distribution and aims to encourage news coverage. Media advisories, for instance, often provide notice of events rather than detailed information. Public statements can be communicated in various formats and contexts, not necessarily structured for press distribution. Advertising announcements typically focus on promoting a product or service for commercial purposes rather than disseminating information to inform or educate the public.