What is an effective way for utilities to communicate their policies and procedures to the public?

Using press releases is an effective way for utilities to communicate their policies and procedures to the public because press releases are designed for widespread distribution to media outlets. This method can significantly broaden the reach of the information, allowing it to be picked up by various news organizations, websites, and other platforms. Consequently, this can lead to increased visibility and awareness of the utility's policies among a diverse audience.

Press releases can effectively present the information in a professional format that is deemed credible by the public, enhancing trust and understanding. When written well, they can summarize key details, provide quotes from relevant officials, and highlight essential aspects of policies that the utility wants to ensure are clearly communicated.

While other methods like email blasts, social media posts, and bill inserts also serve as valuable communication tools, press releases have the unique advantage of being associated with formal announcements, thus potentially reaching larger audiences and engaging them through various news channels.