What can be a consequence of using jargon when communicating with customers?

Using jargon when communicating with customers can lead to confusion regarding the message. Jargon refers to specialized language used by a particular group, which often includes technical terms and industry-specific phrases that may not be easily understood by individuals outside that group. When a service provider, such as an arborist, uses jargon without explaining it, customers may struggle to grasp the information being conveyed. This confusion can hinder effective communication and lead to misunderstandings about the services offered, ultimately affecting customer satisfaction and trust. Clear and simple language is generally more effective for ensuring that customers fully understand their options and the services being provided.